There are several marketing strategies available in the digital space, but one that businesses cannot afford to ignore is video marketing. Ask Aaron Lee and other sites to help companies and individuals seeking SEO services. However, including video marketing in your digital marketing strategy can do wonders for your business.
According to a study by Cisco Systems, videos will account for 69% of all consumer internet traffic by 2017. That’s a pretty staggering number! So, why is video marketing so essential for businesses? Here are five reasons:
Videos Are More Engaging and Shareable Than Text
When it comes to getting your message across, videos are more engaging than text. In a study by MarketingSherpa, it was found that viewers are twice as likely to engage with a video than with text-based content. This is because videos stimulate the brain in a way that text cannot, making them more likely to hold a viewer’s attention.
Not only is video more engaging than text, but it’s also more shareable. In the same MarketingSherpa study, it was found that viewers are almost three times as likely to share a video than they are to share text-based content. It means that your videos have the potential to reach a much wider audience than your other marketing materials.
Video Is a Great Way to Build Trust
When you’re trying to sell something, trust is essential. Fortunately, video is a great way to build trust with your target market. In fact, according to a study by Animoto, four times as many consumers say that videos give them confidence about a product or service than any other type of marketing material.
This is likely because videos allow you to show off your products or services visually appealing and informatively. You can also use video testimonials to build trust with your target market.
Video Is a Great Way to Boost Sales
If you’re looking to boost sales, video is a great tool. In fact, according to a study by Aberdeen Group, businesses that use video marketing see a 49% increase in annual revenue. It is likely because the video is such an effective way to build trust and engage with your target market. Plus, video can be a great way to showcase your products or services in action. This can help to increase the likelihood that viewers will make a purchase.
These are just a few reasons video marketing is essential for businesses. Now is the time to start if you’re not already using video as part of your marketing strategy.…