Google SERP (search engine results pages) has changed in the past few years. This blog post will discuss five of the essential features of Google SERP from smartbusinessdaily.com. Keep reading to learn more about each of these features and how you can optimize your website for them.
Paid Ads
One of the essential features of Google SERP is paid ads. Paid ads appear at the top of the page, above the organic results. These are typically labeled as “Ads” or “Sponsored Results.” Paid ads are a great way to get your website seen by more people, but they can be expensive. You’ll need to bid on keywords to have your ad appear in SERP.
Paid Shopping Results
The next thing you’ll notice on a Google SERP is the paid shopping results. These are essentially ads that allow businesses to promote their products or services in a way that is highly visible to users. Paid shopping results can be extremely effective in driving traffic and sales, but they can also be very costly. Paid shopping results are displayed at the SERP’s top, above the organic results. They may also be displayed on the right-hand side of the SERP. Paid shopping results usually include a product image, price, and merchant name.
Knowledge Panel
The Knowledge Panel is a box on the SERP’s right side containing information about a particular topic. This feature is triggered when Google detects that the user is searching for something that could be answered by a knowledge base, such as Wikipedia.
Image/Video Carousel
The image/video carousel is a new feature of Google SERP that allows users to scroll through a series of images or videos related to their search query. This feature is designed to help users find the information they’re looking for more quickly and easily. To access the image/video carousel, enter your search query into the Google search bar and click on the ” Images” or ” Videos” tab. The image/video carousel is a new feature of Google SERP that allows users to scroll through a series of images or videos related to their search query. This feature is designed to help users find the information they’re looking for more quickly and easily.
Top Stories Box
This is a new feature on Google SERP that shows you the top stories for your query. You can filter the results by time, location, and topic. The top stories box is a great way to stay up-to-date on the latest news. This feature is only available on specific queries, so keep that in mind when you’re searching. Google SERP has undergone some changes in the past few years, and these five features are some of the most important. Paid ads, paid shopping results, the Knowledge Panel, image/video carousels, and the Top Stories box are all designed to help users find information more quickly and easily. Keep these features in mind when optimizing your website for Google search.…