Most knowledgeable web designers understand well that website optimization is a crucial part of the website design process. Focusing entirely on aesthetics and customer experience when designing a new website can have severe consequences for your brand’s digital success. Suppose you have spent thousands of dollars to get your website beautifully done by a web design agency. It means that you have to spend more money and extra time changing the website design to suit your optimization, advertising, and business needs.
In this case, it is always best to opt for an SEO-friendly web designer since they know well how to design it at best. Search engine optimization is an ongoing endeavor, and you need expert web designers to incorporate optimization techniques throughout the web design process to create a more effective website. Besides, you have to check these several features when designing an SEO-friendly web for your business.
Domain Name
First, you have to choose a recognizable and unique domain name. An excellent search engine optimization program and language design practices begin with picking a domain name for your website that is easy to see, think about, search and navigate online. Your domain name will affect your search engine rankings. Follow four golden guidelines when choosing a new domain: short, easy to form, identifiable and keyword-based. It’s a great practice to include keywords but not too many essential phrases in your domain name. A recent study showed that the relationship between domain name and keyword is very mattering. Buy a domain name with which you can create a success story.
Easy Link Structures
What exactly do you think makes a website “crawlable”? The answer would be creating search-engine-friendly link structures. This feature is indeed vital when designing a website. If your website doesn’t have a proper hyperlink structure, search engines won’t return accurate results, and you don’t want that to happen to your website. If you target specific keywords and phrases, make sure your internal links have those keywords in the anchor text and then put them at the beginning outside of the HTML.
SEO Optimized Content
You can’t create a website with blank pages. Your website must have quality content the moment it goes online. Ensure the content you provide to the designer for placement on the website is visible and indexable to the firm’s crawlers. Prepare copy based on essential keywords, but don’t do keyword research before clicking through to the site.
Responsive Web Design
Who isn’t familiar with responsive online design, a term that emerged on the digital scene in early 2012. Responsive web design (RWD) means that your pages are reformatted to fit the different screen sizes on which the visitor views the page. Ask your web design support to develop a responsive website for your business if you want to succeed in the SERPs. But what is the advantage of SEO from responsive web design? Responsive websites have a lower bounce rate than non-responsive websites. With RWD, you only need to focus your SEO on a single website.
Social Media Integrated
An SEO-friendly website should integrate well with its social media. It is vital since it has a direct impact on your search engine marketing efforts. Search engines think about the social recognition of your organization. Integrating social channels into your website improves search rankings and conveys that your website is plausible. When your web has integrated its social media properly into your website, the synergy between social media and SEO can drive more traffic to your website and attract more potential customers.
The SEO process takes time and effort to get results, so you should consider it well before launching your website. Starting as early as possible can give you more benefits in terms of traffic and conversion rates. Your site must look attractive, but it’s equally crucial to make it easy to find on search engines. Ensure these five features when designing your new website to be SEO-friendly. Don’t miss out on the benefits of search engine marketing, and start taking action now!
